Internet marketing now extends much further than just SEO. With businesses building their local 'places' profiles, and creating managed social pages (Facebook, LinkedIn, etc.), effectively marketing your business takes a good strategy and multiple areas of expertise.
Evolved IT can completely manage your online business presence, SEO, and marketing campaigns.
- Dramatically Improve Search Engine Ranking (Page Rank)
- Completely Manage Local Online Business Profiles
- Establish Your Business Presence (Local Search, Yelp, Facebook, LinkedIn)
- Manage Monthly Promotions and Paid Advertising Budgets
Many aspects of internet marketing rely on knowing how your intended audience thinks, how they look for you on the web, and how search engines prioritize that information. Getting the marketing edge also entails knowing exactly what your competition is doing, what's working, and taking it a step further.
Search Engine Optimization (SEO)
SEO is a combination of competitor research, keyword/phrase mastery, search engine knowledge, and website optimization. Building a list of key words and key phrases that can be used for writing content, improving SEO, and other marketing areas is vital to your campaign's success. Your audience's decisions about the words they use are colored by various personal and social forces, and while you may think you know your audience, doing the proper research is key to the right kind of traffic. At Evolved IT, we thoroughly analyze how you and your competitors see and describe your business or niche, and then prioritize that data based on what's working.
Local Business Presence
More and more people are finding products and services in their local area through sites like Yelp, Google Places, and Yahoo Local. If you have a local business, you owe it to yourself and your business to take control of your business page(s).
If you already have a local business presence online, Evolved IT can help manage your online reputation. We do daily monitoring of your business profiles and website(s), as well as real time monitoring of your business name and domain across news sites, websites, and blogs. This allows you to portray your intended business identity and culture, as well as knowing what news, reviews, and articles about your business can be found online.
Social Business Presence
Have you setup your Facebook, Twitter, or LinkedIn profiles? Are you able to manage and take care of those accounts? Social networks can be a valuable asset for your business, but unless you have the time and resources to do something with it, they can quickly become a liability and work against you.
Google AdWords Campaigns
Paid advertising (AdWords) can be an excellent way to get your website indexed quickly, jump-start your visitor traffic, publicize your sale or promotion, and increase sales. Using a combination of professional expertise, SEO tools, and free Google tools, we can target the exact kind of exposure you're looking for, and start generating traffic today. We make sure that your monthly budget is being used effectively for the visitors that you actually want on your website.
Writing and Editing
'Writing for the Web' is much more than writing appealing content for your visitors, it goes hand in hand with a good SEO (Search Engine Optimization) plan. Writing for the web is about respecting and engaging the people reading your content, while using words and phrases that make your site competitive in online search. Evolved IT makes your content powerful, professional, engaging, and easy to find.